Shopping Online Gets Local With Retailigence Apps

Adam DuVander, January 31st, 2011

RetailigenceThose worried about whether the internet will kill the local retailers have either a positive sign or another reason to worry. Location-based shopping company Retailigence has announced its first round of developer applications. The apps use the Retailigence API to look for products in stock at local stores, by either keyword or barcode. Brick and mortar retailers have long feared similar technology, which could be used to find a better deal online, where there are not the same real estate costs. Retailigence hope to flip that for local retailers, making it easy for consumers to shop locally.

PricePad is one of the first round of apps to use Retailigence. The price comparison iPhone application shows both online and local results for a product. Scandit is a similar iPhone app, which also has a Scandit SDK for devs to create their own barcode scanner apps. A full list of current apps is available from Retailigence.

The Retailigence API currently gives developers access to two types of searches: numeric barcode and keywords. The barcode finds a specific product, while the keywords allows users to search for products by name or description. The real power of the API comes in when the search is given latitude and longitude coordinates. Results are returned for the nearest local businesses with the products in stock.

The API is free for developers, because the company hopes to make its money from retailers directly, according to Retailigence’s Nitin Gupta. However, as it’s still a new product, Retailigence is doing a bit of developer “hand-holding,” to make sure it understands developer needs and can meet the demands of new applications. “Down the line we do see automating the API key access form but for now, we want to hand-hold it for a while longer,” Gupta said.

If this sort of local product stock API is to succeed, the winner in the space will be the one who can create the largest network–both of developers and retailers. Right now, perhaps, Google leads with its recent local product announcements. However, the local features do not appear to be incorporated into the Google Shopping Search API.

Wishpond and its Wishpond API is another startup that appears to have a similar approach as Retailigence. However, Wishpond also has an iPhone app of its own, whereas Retailigence is taking a platform approach. Screenwerk has a run-down of other product inventory search companies.

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5 Responses to “Shopping Online Gets Local With Retailigence Apps”

January 31st, 2011
at 12:50 pm
Comment by: Tweets that mention Shopping Online Gets Local With Retailigence Apps -- Topsy.com

[...] This post was mentioned on Twitter by John Koetsier, programmableweb, Andrew W RSS Feeds, Web Community, Twittsdaq and others. Twittsdaq said: Shopping Online Gets Local With Retailigence Apps: Those worried about whether the internet will kill the local … http://bit.ly/dECOVA [...]

January 31st, 2011
at 6:32 pm
Comment by: Rob Hartsock

We’re honored to be one of the first companies to partner with Retailigence on this. It’s an exciting time to be a part of location based ecosystem. Great things are coming soon!

February 23rd, 2011
at 12:40 pm
Comment by: Location Based Shopping Changes How We Shop With In Store Applications | Tensile Consulting

[...] the API is free for program developers, Retailigence plans to make money from the retailers themselves – similar to Shopkick – by taking a commission fee from retailers [...]

March 31st, 2011
at 4:17 pm
Comment by: Retailigence . . .

[...] purely an aggregator and syndicator of data. The company now has a range of partners using its API, including 12 mobile apps. (Here’s a partial [...]

February 13th, 2012
at 9:35 am
Comment by: SinglePlatform’s Bold Agenda, Starting With Free Restaurant Menus

[...] Once you get to that broad opportunity, SinglePlatform starts to sound like the Retailigence API, which connects to local businesses to make it easy to shop locally from your mobile. [...]

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Adam DuVander
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