Gnip Selling Twitter Firehose Access, But You Can’t Display Tweets

Adam DuVander, November 17th, 2010

GnipSocial data aggregator Gnip is partnering with Twitter to provide access to the microblogging giant’s firehose at various levels through its Gnip API, but only for analysis, not display. Additionally, Twitter is transitioning all “gardenhose” developers–those receiving 10% of the Twitter stream–over to Gnip’s service. Twitter, which has carefully chosen firehose customers in the past, now can focus on its core product, rather than directly selling access to its users’ data.

The Gnip blog explains the market opportunity:

There’s enormous corporate demand for better monitoring and analytics tools, which help companies listen to their customers on Twitter and understand conversations about their brands and products. Twitter has partnered with Gnip to sublicense access to public Tweets, which is great news for developers interested in analyzing large amounts of this data. This partnership opens the door to developers who want to use Twitter streams to create monitoring and analytics tools for the non-display market.

Of course, the last line there is fairly important. You can access these streams via Gnip, but only if you don’t display tweets. In other words, you’ll need to perform analysis on the data. This frees Twitter up to still charge a premium for firehose clients, such as Google, which uses recent tweets in some search results. Gnip has not made public its pricing details.

The public APIs currently serving up slices of Twitter, such as the streaming API, remain the same, as Twitter’s Ryan Sarver assures developers:

Our default levels like Spritzer, Follow and Track will not be changing, and will remain free and available directly from Twitter. Companies and developers are encouraged to begin development with these free APIs, available at http://dev.twitter.com/pages/streaming_api.

Even with the non-display restrictions, Twitter’s move to partner with another company for data is surprising given its trend toward bringing core functionality in-house. Perhaps this means that selling data for analysis is not part of what Twitter sees as its core functionality. Rather, it will focus on creating a product that continues to serve the needs of its users. Also, Twitter’s revenue attention seems to be more on the advertising opportunities, such as the promoted tweets it’s been testing.

Tags: Money, Twitter
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11 Responses to “Gnip Selling Twitter Firehose Access, But You Can’t Display Tweets”

November 17th, 2010
at 10:24 am
Comment by: Rob Johnson

Hey Adam – just wanted to make it clear to your readers — developers who want to publicly display tweets (on public websites, twitter client apps, etc.) should continue to work directly with Twitter’s API. Gnip is licensing data specifically to developers in the non-display market. These are companies like Social Media Monitoring firms, CRM tools, and the like.

November 17th, 2010
at 10:39 am
Comment by: Mike Champion

Twitter struck a deal with Datasift to provide data curation services on the firehose a few months back. http://www.readwriteweb.com/archives/tweetmeme_refocuses_on_real-time_twitter_analytics_datasift.php

November 17th, 2010
at 12:44 pm
Comment by: Tong Teets

What a bummer if you cant display Tweets what good is it??

http://www.privacy-tools.edu.tc

November 19th, 2010
at 8:49 am
Comment by: Engagement and Accolades Nov 12-19 » Blog | NetShelter Technology Media

[...] Leaderboard points this week: Phil Nickinson, Michael Grothaus, Dean Takahashi, Richard Gaywood, Adam du Vander, Chris Rawson, Derek Kessler, Ernesto, Matthew Lynley, Anthony Ha and Taylor [...]

February 11th, 2011
at 11:22 am
Comment by: Twitter delegates the monetisation strain to its developers

[...] Gnip Selling Twitter Firehose Access, But You Can’t Display Tweets (programmableweb.com) [...]

January 17th, 2012
at 8:24 am
Comment by: Gnip and WordPress deepen ties, expand data partnership — Tech News and Analysis

[...] Boulder, Colorado-based Gnip is probably best known as the first company authorized to resell access to Twitter’s data firehose back in November 2010, but Gnip currently [...]

January 17th, 2012
at 8:48 am
Comment by: GIASTAR – Storie di ordinaria tecnologia » Blog Archive » Gnip and WordPress deepen ties, expand data partnership

[...] Boulder, Colorado-based Gnip is probably best known as the first company authorized to resell access to Twitter’s data firehose back in November 2010, but Gnip currently provides [...]

January 19th, 2012
at 6:47 pm
Comment by: Gnip and WordPress deepen ties, expand data partnership : RippleSmith Web Optimization Services

[...] Boulder, Colo.-based Gnip is probably best known as the first company authorized to resell access to Twitter’s data firehose back in November 2010, but Gnip currently provides [...]

January 30th, 2012
at 7:10 pm
Comment by: Gnip and WordPress deepen ties, expand data partnership – - Tech News AggregatorTech News Aggregator

[...] Boulder, Colorado-based Gnip is probably best known as the first company authorized to resell access to Twitter’s data firehose back in November 2010, but Gnip currently provides [...]

March 27th, 2012
at 5:20 pm
Comment by: Today in APIs: Spotify, Gnip, ESPN and 11 New APIs

[...] was the first company licensed to sell Twitter data. While its pricing is still not disclosed, it’s safe to bet the cost is above the casual [...]

August 6th, 2012
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[...] with its access to the Twitter firehose, offers developers a greater access to tweets than can be retrieved with the Twitter API. Now there [...]

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