GeoIQ Relaunches with First Location Analytics Platform

Adam DuVander, September 29th, 2010

GeoIQYou know all those mobile applications you use? There’s important data behind where and when you use it. With Titanium+Geo, that data becomes accessible. The new platform for location analytics is a partnership from Appcelerator and FortiusOne, providers of the GeoIQ API that collects and displays the data.

FortiusOne will officially launch the platform today at the Location-Based Marketing Summit. Its press release explains the platform’s approach:

Titanium+Geo combines internal data (such as coupons, customer databases and location information), with external data (such as Twitter, demographic and competitive information) to create actionable data (such as running a promotion, selling advertising, or opening a new location).

Appcelerator is an open source, cross platform mobile app development solution. It eases the process of creating native applications, such as iPhone apps. And now, it also helps developers collect location data.

Where Titanium+Geo becomes most useful is in analyzing the data. That’s where GeoIQ, a geographic data and visualization tool that, according to FortiusOne’s CEO Frank Moyer, is also used by U.S. intelligence agencies. Appcelerator adds the data via GeoIQ’s API, which was re-tooled this week. The GeoIQ API can also be used to access the data, in addition to using FortiusOne’s online tools for data visualization.

Titanium+Geo may be the first location analytics platform, but it certainly won’t be the last. There’s too much useful data inside our mobile usage. And developers know this. Appcelerator’s recently-released mobile developer report, for example, shows that 42% of those surveyed are interested in geo-analytics. For location-based businesses, built on top of mobile applications, to reach their potential, we’ll need to have access to the data and find the meaning within it. Titanium+Geo, along with the GeoIQ API, is taking the first step toward that reality.

Both comments and pings are currently closed.

7 Responses to “GeoIQ Relaunches with First Location Analytics Platform”

September 30th, 2010
at 2:01 pm
Comment by: 2 New Tools for the Backend of Location-Based Apps | TechAggregator.com

[...] resource ProgrammableWeb this week announced the relaunch of the GeoIQ API (API or "application programming interface," is a [...]

September 30th, 2010
at 2:11 pm
Comment by: 2 New Tools for the Backend of Location-Based Apps

[...] resource ProgrammableWeb this week announced the relaunch of the GeoIQ API (API or "application programming interface," is a [...]

September 30th, 2010
at 2:14 pm
Comment by: 2 New Tools for the Backend of Location-Based Apps | SEO College

[...] resource ProgrammableWeb this week announced the relaunch of the GeoIQ API (API or "application programming interface," is a [...]

October 2nd, 2010
at 9:02 am
Comment by: GeoIQ relaunched and GeoCommons streamlined :: High Earth Orbit

[...] effort of our work in relaunching the GeoIQ platform was sharing an early edition of the GeoIQ API. ProgrammableWeb covered the news and highlighted the data management, thematic visualization, and analysis methods [...]

October 13th, 2010
at 1:31 am
Comment by: 2 New Tools for the Backend of Location-Based Apps | Upper Ninety Technologies, LLC

[...] resource ProgrammableWeb this week announced the relaunch of the GeoIQ API (API or “application programming [...]

October 28th, 2010
at 5:47 pm
Comment by: Mobile Commerce Gets Easy With Appcelerator and PayPal

[...] PayPal isn’t the only API that Appcelerator uses. The mobile purchase analytics map shown in the video is driven by the GeoIQ API, which was recently relaunched as the first location analytics platform. [...]

October 29th, 2010
at 11:38 am
Comment by: Mobile Commerce Gets Easy With Appcelerator and PayPal | Mobile Commerce Trends

[...] PayPal isn’t the only API that Appcelerator uses. The mobile purchase analytics map shown in the video is driven by the GeoIQ API, which was recently relaunched as the first location analytics platform. [...]

Follow the PW team on Twitter

ProgrammableWeb
APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.