Fitness Site Finds APIs Help Cut Development Costs

Adam DuVander, September 29th, 2010

Heidi Harman had an idea for a website to help women find group runs or walks. But Harman has what she calls “highly limited programming skills.” So, she turned to APIs, which she says cut her expenses by about 50% compared to new development.

Run Along, Harman’s female health community that is now in beta, was the result. Harman recently gave a talk about her experience at the Disruptive Code conference on APIs as a monetizing strategy. The slides (embedded below) show five examples, including Run Along’s use of the Google Maps API.

In addition to discussing the advantages to consuming APIs, Harman also covered some ways providing APIs helps a business’ strategy:

  • Spreads your site’s influence further
  • Helps end users be your best ambassadors
  • Helps others with their own core competence by doing what you do best

Tags: Money
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One Response to “Fitness Site Finds APIs Help Cut Development Costs”

July 7th, 2011
at 7:57 am
Comment by: London Calling + SkrivaPå = | Running Business

[...] jag i höstas presenterade mitt RunAlong API på Disruptive Code konferansen satt det en kille längst fram, som jag inte kände igen, i vårt [...]

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.