is Now One Giant Mashup

Adam DuVander, September 14th, 2010

TwitterIn an event at Twitter headquarters, CEO Evan Williams unveiled a new The site, which Williams referred to as the most popular Twitter client, now includes inline images, videos and other information behind the tweet, such as an entire conversation. The flagship site of the popular micro-blogging platform now runs on its own API, as well as those of several other services. previously ran on servers separate from the API, with calls to tweet data presumably duplicating those called via the API. Now that the site itself uses the API, Twitter claims users will see a more robust infrastructure. This isn’t the first time Twitter has “eaten its own dogfood,” the term for tech companies using their own software. The Twitter iPhone and iPad apps both run on top of Twitter’s API, as does the mobile site Twitter launched in December.

The site also incorporates a number of third-party APIs for displaying media shared in tweets. Twitter partnered with 16 providers at launch, including YouTube and Twitpic. The full list of partners, via Twitter’s announcement post: DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.

At the event, Twitter played a video (embedded below) showing off its new features, including embedded media, unlimited scrolling and tweet meta-data (including geotags). The new site will be rolled out as a preview over the next several weeks, allowing users to switch between the two versions before the old version goes away.

Tags: Twitter
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12 Responses to “ is Now One Giant Mashup”

September 17th, 2010
at 12:01 am
Comment by: Answer the 3 Day Old Twitter Question: Am I Upgraded Yet?

[...] you seen the new Twitter page? It’s awesome. It’s got all this stuff going on in the side bar, so you don’t [...]

September 17th, 2010
at 12:02 am
Comment by: Will Twitter Open Its Canvas to Developers?

[...] may be taking a card from the Facebook playbook. Along with its launch of the new design earlier this week, the company’s flagship site now has plenty of new screen real estate. And [...]

September 19th, 2010
at 9:59 am
Comment by: Harsh Agrawal

I’m still waiting to see New twitter design for my Twitter account..
New designs are live for many users and many users like are in the queue..
New design is more promising and I’m sure it will increase the no. of users for web interface of official Twitter client..

September 28th, 2010
at 12:01 am
Comment by: Can a Platform Succeed Without a Popular Service?

[...] said. Despite the link between Twitter and its API, much of its use has been through the website. Up until recently, the website was completely separate from the API. Still, would the earliest members of Twitter, [...]

November 11th, 2010
at 4:45 pm
Comment by: Apple Makes Biggest Twitter Mashup Since Google

[...] Twitter unveiled its new design we called it one giant mashup, because the right side of the screen is reserved for previews of images and videos from sources [...]

December 15th, 2010
at 10:38 am
Comment by: The Full-featured, Unpublished Instagram API

[...] Twitter became a giant mashup we wondered whether the right column will become developer territory. Since then, Twitter has [...]

December 16th, 2010
at 2:50 am
Comment by: The Full-featured, Unpublished Instagram API | Another Newyork Times

[...] Twitter became a giant mashup we wondered whether the right column will become developer territory. Since then, Twitter has [...]

April 6th, 2011
at 8:46 am
Comment by: “Everything Should Be an API,” Says FCC

[...] to effectively deploy everything from websites to mobile applications. The most notable may be Twitter’s redesigned website which it launched last September. The new Twitter site consumes the same APIs used by its ecosystem [...]

May 25th, 2011
at 12:55 pm
Comment by: Who Belongs to the API Billionaires Club?

[...] of Twitter’s official applications use its API, including Twitter’s web client. So, naturally the 140 character service tops the list with 13 billion API calls per day. In [...]

June 1st, 2011
at 8:01 am
Comment by: Win a Ticket to Velocity: Why is Performance Important for APIs?

[...] runs everything off its API. Even the Twitter homepage is API-driven. So, naturally the team cares about performance. And they’re doing something right, because [...]

June 6th, 2011
at 11:36 am
Comment by: Apple Goes Big With Twitter Integration in iOS 5

[...] new feature perhaps makes the iPhone the biggest Twitter mashup since the new And it’s opening many new avenues for other Twitter mashups, as it’s lowering the user [...]

September 5th, 2012
at 7:52 am
Comment by: Is the web page of Twitter an app client of their API or does it work with an independent architecture? - Quora

[...] two years Twitter has used its own API for the website, in addition to mobile clients:…It no longer is in favor of third parties creating full Twitter [...]

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