Be Part of 300 Million “Shared Experiences” with Messenger Connect

Adam DuVander, June 28th, 2010

Windows Live Messenger LibraryMicrosoft has released a suite of tools to integrate its popular Messenger client into your website. Called Messenger Connect, the new API embeds a Windows Live Messenger chat window on your site, which enables visitors to share links, collaborate, or just stay connected to friends.

Skeptic Geek compares the platform to Google Buzz:

Windows Messenger has a user base of 299 million, compared to Gmail’s 173 million. I also think that a greater proportion of Windows Messenger users will actively use its social features than the proportion of Gmail users who actively use Buzz.

Indeed, it makes sense. Instant messaging is, by its nature, more immersive than email. The concept behind Messenger Connect is to allow users the option of opening up or maintaining a conversation while on another site. If you think that sounds like multi-tasking overload, consider that BBC lets its viewers watch with friends.

Microsoft’s Angus Logan explains three common use cases:

  • Targeted (to one person or a few people), real time sharing of content.
  • Creating immersive experiences and reducing context switching
  • Rendezvous (are my friends on this site?)

The API can be as simple as a copy-paste widget, or as powerful as one wants with the full JavaScript library. Users must naturally authorize sites to use its Messenger data. This happens via OAuth WRAP, a fairly new and robust method we first mentioned in our November roundup of Open Web Foundation licenses.

Logan also goes a little deeper into integration in this Channel 9 video from Microsoft.

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One Response to “Be Part of 300 Million “Shared Experiences” with Messenger Connect”

July 1st, 2010
at 5:17 pm
Comment by: Microsoft planta cara a Facebook con Messenger Connect | Undernews - Internet, negocios y tecnología, de bloggers para bloggers.

[...] un par de días Microsoft anunció el lanzamiento de Messenger Connect, una API para integrar Messenger en cualquier web. La API nos permite incrustar la ventana del chat [...]

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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.