Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day)

Adam DuVander, April 15th, 2010

TwitterThere were plenty of stats doled out by Twitter’s founders during Chirp Conference keynotes today. The two that stuck with us were: 1) that its servers handle 3 billion calls every day, just to the API, and 2) that 75% of all their traffic comes from their API. If you look at the volume alone, that’s over 30,000 updates, timeline requests and searches per second. That’s a massive API.

That other number, that 75% of Twitter traffic comes from third-party applications, demonstrates just how much of their growth and popularity rides on the efforts of outside developers. It reinforces just how important the platform is to Twitter. As Twitter mashups grew, so did the use of Twitter.

Even back in 2007 we wrote that Twitter’s API traffic was 10x the Twitter site. The exact percentage via their site or via their API varies over time, but it’s clear that the API has driven, and will continue to drive, a huge percentage of Twitter’s traffic.

And, according to Twitter CEO Evan Williams, engaging new users is the responsibility of Twitter, not developers. The expectation is that the rising tide will lift all boats, as it has through the tremendous growth Twitter has seen.

Twitter presentation images via Business Insider, and you can find an interesting collection of stats from the Twitter’s presentations today at ReadWriteWeb.

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32 Responses to “Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day)”

April 15th, 2010
at 3:45 am
Comment by: All Twitter’s Chirp announcements in one handy list

[...] The extent of third party Twitter traffic was revealed. 75% of Twitter’s traffic is via its API. Read more at Programmable Web [...]

April 15th, 2010
at 4:51 am
Comment by: Los usuarios juegan con el futuro de Twitter: Promoted Tweets y resonance « bitaminados

[...] también se amplíe a aplicaciones terceras como Tweetdeck, Echofon, etc. ¿Por qué? Porque las cifras que anunciaron ayer en Chirp sobre el acceso desde la API pública son impresionantes, teniendo en cuenta que el 75% del tráfico tweetero proviene de la API y no de [...]

April 15th, 2010
at 5:06 am
Comment by: All Twitter’s Chirp announcements in one handy list « My Blog

[...] The extent of third party Twitter traffic was revealed. 75% of Twitter’s traffic is via its API. Read more at Programmable Web [...]

April 15th, 2010
at 6:55 am
Comment by: Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day) (Adam DuVander/ProgrammableWeb) « My Blog

[...] DuVander / ProgrammableWeb: Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day)  —  There were plenty of stats doled out by Twitter’s founders during Chirp [...]

April 15th, 2010
at 9:26 am
Comment by: Il 75% del traffico di Twitter arriva dalle Api

[...] Pasteris ! Se vuoi essere aggiornato sulle ultime notizie di questo blog Iscriviti al suo feed RSS Via ProgrammableWeb There were plenty of stats doled out by Twitter’s founders during Chirp Conference keynotes [...]

April 16th, 2010
at 5:43 am
Comment by: Twitter, más visitado a través de su API | The Inquirer ES

[...] ProgrammableWeb // SHARETHIS.addEntry({ title: "Twitter, más visitado a través de su API", url: "http://www.theinquirer.es/2010/04/16/twitter-mas-visitado-a-traves-de-su-api.html" }); [...]

May 11th, 2010
at 8:35 am
Comment by: Big Data – Twitter Usage « Enterprise Information Management

[...] Developers are making 3 billion requests a day through the Twitter APIs. 75% of all Twitter traffic comes from their API. If you look at the volume alone, that’s over 30,000 updates, timeline requests and searches per second. (source) [...]

July 1st, 2010
at 11:31 pm
Comment by: What about Twitter? « Thomas Knudson

[...] moved to the web, and soon after a rich API that thousands of developers have built clients for – API traffic now makes up 75% of Twitter traffic. I can now use Twitter on my phone, my desktop, my XBOX, and I am pretty sure my car has some way [...]

July 20th, 2010
at 9:45 am
Comment by: Cloud Channel Disruption - Little APIs, Big Transformations | Chaotic Flow by Joel York

[...] you use Twitter, chances are you don’t really use Twitter.com, because seventy-five percent of Twitter traffic flows through its APIs. That means that most people are using Twitter just about everywhere else, like their mobile [...]

August 11th, 2010
at 12:00 pm
Comment by: Zugangsmöglichkeiten | Weblogs und Netzstrukturen

[...] von Twitter macht der zugriff über solche externen Programme etwa 75% der Gesamtnutzung aus1. 1.  http://blog.programmableweb.com/2010/04/15/twitter-reveals-75-of-our-tra… Stand [...]

August 13th, 2010
at 2:42 pm
Comment by: Twitter’s Web Traffic More Than Doubled Last Year

[...] said at its Chirp developer conference in April that 75 percent of the demand it sees for the service comes not from the website but from applications — both mobile and web-based [...]

September 14th, 2010
at 8:27 am
Comment by: Cloud Channel Disruption – Little APIs, Big Transformations

[...] you use Twitter, chances are you don’t really use Twitter.com, because seventy-five percent of Twitter traffic flows through its APIs. That means that most people are using Twitter just about everywhere else, like their mobile [...]

September 15th, 2010
at 3:34 pm
Comment by: Twitter - Reicht Nachahmung?

[...] doch mittlerweile rund 75% den Twitter Dienst über irgendwelche Drittanbieter Software. (Quelle: Programmable) Von Echofon, über Tweetdeck und wie sie noch alle heißen. Für Twitter ist das ein echtes [...]

September 16th, 2010
at 3:05 pm
Comment by: Twitter API Calls Doubled Since May: Now Serving 70,000 Every Second

[...] Have you ever wondered how much traffic Twitter handles in a given day, or what software sits behind the curtain of the popular service?  A recent presentation reveals some of the answers. Twitter’s exponential growth becomes obvious when you compare the recent numbers to those announced at Chirp. [...]

September 17th, 2010
at 12:10 pm
Comment by: Twitter Seeing 6 Billion API Calls Per Day, 70K Per Second | BJD Productions Blog

[...] seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 12:17 pm
Comment by: The Latest from TechCrunch | Y Not Share

[...] seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 1:00 pm
Comment by: Twitter Seeing 6 Billion API Calls Per Day, 70K Per Second » Tech Reviews

[...] seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 1:27 pm
Comment by: HostPlate | Shared Hosting ,VPS Hosting , Dedicated Server , Cheap hosting » News » Twitter Seeing 6 Billion API Calls Per Day, 70K Per Second

[...] is seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 2:54 pm
Comment by: Twitter Seeing 6 Billion API Calls Per Day, 70K Per Second

[...] seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 5:40 pm
Comment by: Twitter Seeing 6 Billion API Calls Per Day, 70K Per Second | TechGoo

[...] seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 9:46 pm
Comment by: Twitter Seeing 6 Billion API Calls Per Day, 70K Per Second | freedork.org - austin, texas, news feeds, current events, opinion

[...] seeing 6 billion API calls per day, or 70,000 per second. That’s more than double the amount (3 billion API calls) that Twitter was seeing in April, according to the Programmable [...]

September 17th, 2010
at 10:26 pm
Comment by: TwitterのAPI呼び出しは1日に60億回, 毎秒では7万

[...] 先週、TwitterのエンジニアRaffi Krikorianが、UC Berkeley(カリフォルニア大学バークリー校)の求人セミナーで、このマイクロブログサービスに関するいくつかの数字を紹介した。中でも興味深いのはTwitterのAPI呼び出しの数で、Krikorianによれば、TwitterのAPIが呼び出されている数は1日に60億回、毎秒7万である。これは、4月の30億に比べ倍以上だ、とProgrammable Webが報じている。 [...]

September 21st, 2010
at 1:23 am
Comment by: Technik | Weblogs und Netzstrukturen

[...] von Twitter macht der Zugriff über solche externen Programme etwa 75% der Gesamtnutzung aus1. 1.  http://blog.programmableweb.com/2010/04/15/twitter-reveals-75-of-our-tra… Stand [...]

September 21st, 2010
at 2:26 pm
Comment by: infomisa.net» Blog Archive » Twitter API Calls Doubled Since April: Now Serving 70,000 Every Second

[...] Have you ever wondered how much traffic Twitter handles in a given day, or what software sits behind the curtain of the popular service?  A recent presentation reveals some of the answers. Twitter’s incredible growth becomes obvious when you compare the recent numbers to those announced at Chirp. [...]

September 23rd, 2010
at 3:35 am
Comment by: 6 miljarder Twitter API anrop per dag « Mashup.se

[...] så har Twitter avslöjat att 75% av deras trafik kommer via APIet. Kort sagt så är webbsajten twitter.com endast en sidoprodukt, Twitters [...]

November 21st, 2010
at 9:43 am
Comment by: Tech IT Easy » Postling and how it’s no more Mr. Nice Guy on social networks

[...] Twitter API traffic is pretty high [...]

January 25th, 2011
at 10:53 am
Comment by: The Evolving Ecosystem: oneforty's view | oneforty blog

[...] on a Tweet by Tweet basis than by unique users.  Also, as we know from Chirp, Twitter stated that “75% of Twitter traffic comes from 3rd party applications” Furthering the case for applications, we know that many apps don’t publish using a source tag [...]

January 28th, 2011
at 3:47 pm
Comment by: The social platform war is Facebook’s to lose | Webtrends Agency Partner Program

[...] 75% of Twitter’s activity goes through their API and the remaining 25% happens on their websit…. That means that Twitter has not controlled the core user experience for most of its users. As of [...]

February 17th, 2011
at 2:59 am
Comment by: So Was I Right? – Closing 2010 Predictions « Michael D'Oliveiro

[...] investment, valuing the company at USD3.7 billion.  On top of Twitter’s current traffic of 3 billion API calls a day, twitter.com also broke the 100 million unique visitors mark. Imagine its uniques if the various [...]

April 12th, 2011
at 2:19 pm
Comment by: » Recap of CloudConnect, and the Future of Data beauty in everyday things

[...] * "Twitter Reveals: "75% of Our Traffic is via API (3 billion calls per day)"- Programmable Web, Apr 15 2010 – http://blog.programmableweb.com/2010/04/15/twitter-reveals-75-of-our-traffic-is-via-api-3-billion-calls-per-day/ [...]

July 28th, 2011
at 9:44 am
Comment by: Google Plus Traffic – Why The Numbers Are Down | Atmosphere

[...] with the release and support of the Google+ API. The type of innovation that made Facebook and Twitter use [...]

July 19th, 2012
at 2:14 pm
Comment by: Social Round-up #39 | eModeration

[...] quarter of Twitter’s traffic comes from the site itself, with the remaining 75% (a mind-boggling 3 billion calls per day) coming via third-party Twitter clients. The stats go a long way to explaining the consistently [...]

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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.