Every site needs promotion, right? That means your new site could use a quick boost from what others have already created. This post will cover some marketing APIs, as part of our Site in a Box series.
Find a Great Domain Name
A memorable name is an important first step for your new site. When it comes to finding a domain, there’s nothing worse than a great name that’s taken across the popular extensions. That’s where mashups like Bust a Name can really help. You enter a list of words and it mixes and matches, looking for those with available domains.
Or, if your site is aimed a locality, you’ll be shocked at what sort of names are still available. The GoDaddy mashup shown above uses a map to find domains. It uses your keywords and local neighborhood names to come up with available combinations.
If neither of the above work for you, there’s the option of writing your own tool to help you find a name. Domainr is a quick name search service, which has an API for integrating into your own applications.
Read more at our Domainr API profile.
Buy Traffic to your Site
Once you have a site, you’ll need visitors. Among the many options available to marketers is buying traffic from search engines. The big three all have ad platforms, each with an API. You can also find plenty of options within our 18 advertising APIs.
The heart of the Google money machine is AdWords, its system for buying ads based on keywords. Using its API, you can efficiently and automatically manage thousands of advertisements for popular terms, as well as the arcane–you only pay when users click.
Read more at our Google AdWords API profile.
Advertise to Yahoo’s search user base with Yahoo Search Marketing, its keyword-based ad platform. The API gives you programmatic access to the same functionality exposed visually in the web-based interface. You can create and manage campaigns, pull reports, set bids and more.
Read more at our Yahoo Search Marketing API profile.
Yep, Microsoft has its own ad platform, too. adCenter puts you in front of the Bing search engine audience. And its API means you can manage all your campaigns programmatically.
Read more at our Microsoft adCenter API profile.
Analyze Your Visitors
Okay, so now you have traffic. What are they doing? Find out the answers with site analytics.
Read more at our Google Analytics API profile.
Analytics of a different sort, Clicky lets you see what’s happening right now on your site. The real-time stats are accessible via Clicky’s dashboard or the Click API. And, of course, you still get historical data, as well.
Read more at our Clicky API profile.
Send Follow-up Emails
Keep those visitors coming back by signing them up for your email newsletter (with their permission, of course!).
Campaign Monitor has long known the importance of having an API for its service. Because of that and its low cost of entry, it remains popular amongst web designers, especially.
Read more at our Campaign Monitor API profile.
A more recent entrant, MailChimp has become quickly popular. It has an extremely cheap plan for low volume emailers, which makes it very easy to get started. And its API lets you integrate with any application.
Read more at our MailChimp API profile.