Use Postage to Send Email From Web Apps

Adam DuVander, February 22nd, 2010

PostageAppEmail doesn’t need postage, right? Is that old hoax about the postal service charging per message finally coming true? Not really. But PostageApp and and their API may be a service worth paying for if you want to send email from your application.

PostageApp

In many web programming languages, such as PHP, it’s already easy to send email. However, making a user wait while the code sends out a dozen emails to their friends means your site seems slow. Plus, your email may be plain text and boring. And who knows whether your host’s server has been blacklisted by the actions of your more shady developer brethren.

Plus, unless sending out emails is a core part of your application, it makes more sense to let someone else do it for you. As PostageApp says, let “your app do what it does best… be awesome.”

Right now the service is in an open beta, though the company has announced pricing plans are in the works. There are some limits during the beta period, especially if you’re using PostageApp’s SMTP server. But there’s certainly enough functionality to tell whether it will work for you. And if you program in Ruby, there’s a how-to video (embedded below) to show you the way.

We’re seeing more of these sorts of services, which plug into a very specific feature that many apps have. These services save developers time, which is something many are willing to pay for. Look for PostageApp and its ilk to find plenty of interest, as building apps becomes more about focusing on your core competencies, rather than trudging through those annoying-but-necessary elements.

Tags: Internet
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2 Responses to “Use Postage to Send Email From Web Apps”

February 22nd, 2010
at 3:12 pm
Comment by: John Sheehan

Similar service with no SMTP server requirements: http://postmarkapp.com

March 15th, 2010
at 11:20 am
Comment by: georges

Postage removed the requirement for your own SMTP server. Check it out.

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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.