eBay Tool Provider Auctiva Launches AMP, a Platform for Ecommerce Marketplaces

Adam DuVander, February 1st, 2010

Auctiva Marketplace PlatformAfter a decade of helping sellers list items on eBay, power seller software maker Auctiva is launching its own marketplace. Or, more accurately, it’s launching a platform, named AMP, where anyone can create a marketplace. Auctiva and its partners have 500,000 products ready to be included in any store via its API (our new AMP API profile).

In Auctiva’s announcement, CEO Jeff Schlicht explains what AMP means for developers:

“AMP allows developers to create whatever it is that excites them for the e-commerce world. By releasing AMP we hope to open a new range of possibilities and kick-start innovation in the e-commerce space.”

With the company’s experience writing software on top of eBay’s platform (our eBay API profile), Auctiva is well-positioned to pull this off. It knows the elements necessary for a thriving ecosystem. This is apparent in its read/write API, which includes options to add new merchants and products to the platform.

Elefy, an example Auctiva app

Auctiva also released Elefy, an example site built on AMP. Elefy showcases the many products and sellers available using Auctiva’s platform. Additional example sites are planned for more niche products, using only a small subset of the potential products.

AMP is well-timed for Auctiva’s current customers, those who list many items on eBay. These “PowerSellers” may be looking for a change after recent eBay changes, with potentially increased fees and changes to the format of its “Stores.”

Shopping APIs have long been popular on Programmable Web. In October we listed 82. In that short time, even more have cropped up. AMP becomes the 92nd shopping API added to the site.

Tags: Shopping
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2 Responses to “eBay Tool Provider Auctiva Launches AMP, a Platform for Ecommerce Marketplaces”

March 15th, 2010
at 12:28 pm
Comment by: The Powered By AMP Blog

[...] over a month ago, we announced the Auctiva Marketplace Platform. Since launch , we’ve had over 100 developers sign up (thanks!) and I have been personally [...]

October 22nd, 2012
at 8:01 am
Comment by: acoustic thermal insulation|acoustic thermal Insulation

I’m not sure exactly why but this weblog is loading extremely slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see
if the problem still exists.

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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.