Goodbye Virtual Earth, Hello Bing Maps

Andres Ferrate, June 10th, 2009

Bing MapsIt’s been a short time since Microsoft announced the release of Bing, their next generation search platform (with its own Bing API). Along with the name change, several of Microsoft’s product offerings have also rebranded, including two core mapping products: Live Search Maps and Virtual Earth. This means that Virtual Earth API will be no more — it is now officially called the Bing Maps API (we’ve added a new Bing Maps API profile).


As part of the Bing Launch, Microsoft has rebranded Live Search Maps to Bing Maps and Virtual Earth to Bing Maps for Enterprise. As Chris Pendleton, former writer of “Virtual Earth, an Evangelist’s Blog” and now writer of the Bing Maps Blog, explains, the rebranding entails a bit more than just a name change:

Well, Bing Maps is pretty much the same, but we did get the new logo and image captions of what’s on’s home page. Oh, and the URL is now; however, more importantly, there are other Bing properties that are implementing Bing Maps in a variety of ways.

A search for Rubio’s near San Diego, CA provides the 10 closest locations with a nice little inset map pinpointing where they are. In fact, if you just search for San Diego, you can use the list of topics down the left-hand side to continue to narrow in on the information you need for San Diego – Attractions, Weather, Map, Hotels, Events, or Images. Clicking “Map” link will provide you with a small overview map of San Diego. And, Image results are really cool since you can get images of San Diego; but, by clicking the “show map” link, you also get an overview map of where images have been geotagged and a Bird’s Eye image right in the search results. If you get into the Local Search results, you’ll see a larger map with the ability to select “1-click directions” which is just that – 1-click and you get directions from the 4 cardinal directions to the place in which you’re interested.

Bing Maps

According to Chris, we can expect to see Bing Maps proliferate across Bing (and Microsoft) properties over time. There is a video on the Bing Maps Blog that includes an interview with Erik Jorgensen, Corporate VP of MSN, discussing some of the changes included in the rebranding.

In terms of the development tools and APIs available via Virtual Earth, these are all still available, although the branding has changed for those services as well. You can check out our new Bing Maps API summary and our older Virtual Earth API profile will soon redirect to that new Bing Maps API profile as starting points; Microsoft has also migrated the old Virtual Earth developers portal, although it looks like the rebranding is still underway for some elements. A PDF with some FAQs for the migration is also available.

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8 Responses to “Goodbye Virtual Earth, Hello Bing Maps”

June 10th, 2009
at 4:09 am
Comment by: Goodbye Virtual Earth, Welcome Bing Maps | Bing in a New Window

[...] more details visit : [...]

June 10th, 2009
at 10:46 am
Comment by: Virtual Earth Becomes Bing Maps…06.10.09 « The Proverbial Lone Wolf Librarian’s Weblog

[...] Earth Becomes Bing Maps…06.10.09 10 06 2009 Goodbye Virtual Earth, Hello Bing Maps from the Programmable Web blog shares Microsofts changes in its recent transition from Virtual [...]

June 10th, 2009
at 7:05 pm
Comment by: Anwar

Yes, visiting the new bing maps developer site, there’s a mix of terminology/branding. Lots of VE still there.

June 11th, 2009
at 6:35 am
Comment by: A couple of updates on Microsoft Bing: … | Cafyn

[...] – Virtual Earth is no more as Bing Maps launches: – Bing’s #2 search engine reign (ahead of Yahoo) only lasted one day? [...]

April 16th, 2010
at 2:42 am
Comment by: Weather Sites + Bing Maps

[...] Though Google Maps may still be the choice of most developers, Bing Maps continues to be a serious contender. Microsoft evangelist Chris Pendleton points out a feature and mentions it has used the service since back when it was called Virtual Earth (the switch happened last June). [...]

March 29th, 2012
at 9:03 pm
Comment by: Working Sharecash Downloader 2012

What a material of un-ambiguity and preserveness of valuable know-how on the topic
of unpredicted emotions.

September 18th, 2012
at 2:46 am
Comment by: bruce cairney

Bing maps are REALLY inaccurate in our area

December 6th, 2012
at 1:22 pm
Comment by: Razor pocket mod electric scooters

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Would you suggest starting with a free platform like
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