Yahoo Releases Placemaker: A Geo-Enrichment Platform

Andres Ferrate, May 20th, 2009

Yahoo PlacemakerToday at the Where 2.0 Conference Yahoo announced the release of Placemaker, a new “geo-enrichment” platform. The freely-available platform, which includes an API (our Placemaker API Profile), enables developers and publishers to make applications and data sets location-aware by determining the “whereness” of unstructured content (such as blog posts, new articles, feeds, and web pages).

Yahoo! Placemaker

According to Gary Gale’s post on the Yahoo Geo blog, Placemaker is intended to help make the Internet increasingly hyperlocal:

How does Placemaker Work?

  • Developers specify structured and unstructued content; feeds, web
    pages, news, status articles, etc.
  • Placemaker identifies, disambiguates and extracts places
  • Placemaker returns geographic metadata, which determines the
    whereness of structured and unstructured content

Yahoo! Placemaker

It is exciting to see that Yahoo has released this new service, as it likely to encourage and foster greater accessibility to content that provides both geographic context and intelligence. It will also complement existing services such as the GeoNames RSS to GeoRSS API and the Calais API, both of which identify and extract place-based information.

Documentation for the Placemaker API is available and Yahoo has set up a forum for developers to exchange ideas. With the addition of Placemaker, our Mapping API list now includes 85 API profiles.

Tags: Mapping, Yahoo
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8 Responses to “Yahoo Releases Placemaker: A Geo-Enrichment Platform”

May 20th, 2009
at 6:11 pm
Comment by: Google Launches New Maps Data API

[...] Featured Items See Mashup controversies See top 100 mashups of all time Browse Mashup of the Day winners APIs ranked by popularity Previous Post [...]

July 3rd, 2009
at 11:12 am
Comment by: Yahoo’s Placemaker Yields the GeoMaker Project

[...] may remember our earlier post on Yahoo Placemaker, a new “geo-enrichment” platform that includes an API (our Placemaker API Profile) that can be [...]

July 6th, 2009
at 12:21 am
Comment by: How to Add Geo Data to Your Blog Posts

[...] that uses Placemaker (our Placemaker API profile) to find a location from a body of text. When we covered Placemaker’s launch we mentioned its usefulness for geocoding others’ blog posts, as well as newspaper articles. [...]

June 23rd, 2010
at 2:13 am
Comment by: Yahoo Launches PlaceFinder – Says Goodbye to Geocoding API

[...] name that sounds similar to Placemaker, though the functionality is slightly different. As we wrote when PlaceMaker launched, it adds geographic data to unstructured content (such as blog posts, new articles, feeds, and web [...]

December 22nd, 2010
at 5:44 am
Comment by: mass-moneymakers.com

Definitely a useful tool for geocoding blog posts and other articles that don’t otherwise fit any of the other criteria.

March 1st, 2011
at 5:41 am
Comment by: Plane Simulation Games Site

Sounds very interesting. I have blogs dealing with both tourism and simulation games and it would be nice to use this on posts to show the location when somebody has described a flight they performed, or a holiday destination. Lets hope for a WordPress plugin to this effect.

April 6th, 2011
at 7:58 am
Comment by: php interview questions

Its sounds good.I have a travel site. I am going to use this method soon.Thanks for you valuable information

November 14th, 2011
at 11:55 am
Comment by: Los Angeles SEO Guy

Placemaker was a cool tool. Local search has continued to grow by leaps and bounds after it was introduced too. Seems now there is barely a day goes by that there isnt some change to the Yahoo or Google local SERPs layout.

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