Today at the Where 2.0 Conference Yahoo announced the release of Placemaker, a new “geo-enrichment” platform. The freely-available platform, which includes an API (our Placemaker API Profile), enables developers and publishers to make applications and data sets location-aware by determining the “whereness” of unstructured content (such as blog posts, new articles, feeds, and web pages).
According to Gary Gale’s post on the Yahoo Geo blog, Placemaker is intended to help make the Internet increasingly hyperlocal:
How does Placemaker Work?
- Developers specify structured and unstructued content; feeds, web
pages, news, status articles, etc.
- Placemaker identifies, disambiguates and extracts places
- Placemaker returns geographic metadata, which determines the
whereness of structured and unstructured content
It is exciting to see that Yahoo has released this new service, as it likely to encourage and foster greater accessibility to content that provides both geographic context and intelligence. It will also complement existing services such as the GeoNames RSS to GeoRSS API and the Calais API, both of which identify and extract place-based information.