Mashups Quickly Emerging through PaaS

Andres Ferrate, February 25th, 2009

Whether you’ve heard of it or not, Platform as a Service, or PaaS, is an emerging trend that is quickly giving way to thousands of mashups across the web and corporate Intranets. A new article in the E-Commerce Times entitled “The PaaS Era, Part 1: Everybody’s Pounding Out Mashups” highlights the growth of mashups as web startups and established companies continue to open up their platforms to third party developers.

Although SalesForce.com is one of the more popular companies out there to provide PaaS via its Force.com platform, there are numerous examples of lesser known startups that have provided access to their platform with a good degree of success. According to the article, less-than-one-year-old Zuora launched Z-Commerce, a platform for third party developers that includes APIs, documentation, and developer sandbox.

It seems that mashups are making their way into the hands of various types of users via PaaS, in many instances without users even knowing that they are accessing a mashup. According to the E-Commerce Times piece:

While their use has become ubiquitous, many companies are not aware they are using them, Yankee Group analyst Sheryl Kingstone told CRM Buyer. “When we query users we ask about mashups and they either don’t understand what the term is or they say they are not interested — but when we dig a little further, they are obviously using them.”

This observation certainly is not surprising, given how much the line between traditional software and mashups continues to blur in lieu of ever more integration and standardization on the web. Still, it seems that mashups have not yet reached their full potential, and as the article points out, we’re likely at the early stages of the prevalence of mashups:

The integration of dynamic contact information into a CRM application, for example, address a sore need for this functionality on the part of sales and marketing staff, said Pombriant. “Rather than company databases becoming obsolete, social networking mashups have the potential to keep them up to date. Having these capabilities gives us the opportunity to let our imaginations go wild.”

Indeed, the mashup capabilities with third-party data represent only the tip of an iceberg.

We couldn’t agree more, as we have seen an ever-growing number of APIs and mashups added to the ProgrammableWeb directories, we continue to witness a growing trend in awareness about the potential for mashups to transform the web in valuable and meaningful ways.

Note: The E-Commerce Times story highlights APIs from four SaaS vendors all of which are now in our directory: Jigsaw API (contacts), Vindicia API (billing services), Zuora API (billing services), and BatchBook API (CRM for small business).

Both comments and pings are currently closed.

3 Responses to “Mashups Quickly Emerging through PaaS”

February 25th, 2009
at 7:01 pm
Comment by: Blog: ProgrammableWeb | Bscopes Feeds

[...] Blog: ProgrammableWeb tagged with: Outils Post: http://blog.programmableweb.com/2009/02/25/mashups-quickly-emerging-through-paas/ [...]

April 29th, 2009
at 4:25 am
Comment by: Understanding SaaS business models in conversation with Adam Gross of Salesforce.com | Paul Miller

[...] Mashups Quickly Emerging through PaaS (programmableweb.com) [...]

November 6th, 2012
at 1:45 pm
Comment by: no al descuelgue

Excellent blog right here! Additionally your
website rather a lot up very fast! What web host are you the usage of?
Can I get your affiliate link on your host? I want my web
site loaded up as quickly as yours lol
Wow, awesome blog format! How lengthy have you ever been blogging for?
you make blogging look easy. The entire look of
your website is magnificent, as neatly as the content!
I am now not positive where you’re getting your information, but good topic. I needs to spend some time studying more or understanding more. Thanks for fantastic information I was searching for this information for my mission.
You actually make it appear so easy with your presentation however I in finding this topic to be really something which I believe I might by no means understand. It kind of feels too complex and very extensive for me. I’m having a
look ahead for your subsequent put up, I¡¦ll try to
get the hang of it!
I’ve been surfing online more than 3 hours as of late, but I never found any interesting article like yours. It¡¦s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you probably did, the net will probably be a lot more useful than ever before.
I do trust all of the ideas you’ve introduced to your post.
They are really convincing and will definitely work.

Still, the posts are very short for beginners. May you
please prolong them a bit from next time? Thanks for the post.

You can certainly see your skills in the paintings you write.
The world hopes for even more passionate writers such as you who are
not afraid to mention how they believe. All the time follow your heart.

I will immediately grasp your rss as I can’t in finding your e-mail subscription hyperlink or newsletter service. Do you’ve
any? Kindly let me realize in order that I may just subscribe.
Thanks.
Somebody necessarily assist to make seriously articles I would
state. That is the first time I frequented your website
page and thus far? I surprised with the research you made
to create this actual publish amazing. Great job!

Fantastic web site. A lot of useful information here.
I am sending it to some buddies ans also sharing
in delicious. And of course, thanks for your sweat!
hello!,I like your writing very a lot! share we keep in touch more approximately your article on AOL?
I need an expert in this area to resolve my problem.
May be that’s you! Having a look ahead to peer you.
Great amazing issues here. I am very glad to see your post. Thanks a lot and i’m taking
a look ahead to contact you. Will you please drop me a mail?

I simply couldn’t leave your website prior to suggesting that I really loved the usual information a person supply in your guests? Is gonna be again steadily to investigate cross-check new posts
you are in point of fact a good webmaster. The website loading pace is incredible. It kind of feels that you’re doing any
unique trick. Also, The contents are masterpiece. you’ve done a fantastic task on this topic!
Thank you a lot for sharing this with all people you really know what you are speaking about! Bookmarked. Please additionally visit my website =). We will have a link alternate agreement between us!
Great paintings! That is the kind of info that are meant to be shared across the internet. Shame on Google for now not positioning this publish upper! Come on over and discuss with my website . Thanks =)
Useful info. Lucky me I found your web site unintentionally, and I am shocked why this coincidence did not came about earlier! I bookmarked it.
I¡¦ve been exploring for a little for any high-quality articles or blog posts in this kind of house . Exploring in Yahoo I at last stumbled upon this web site. Reading this information So i¡¦m happy to exhibit that I’ve a very good uncanny feeling I found out exactly
what I needed. I most indubitably will make certain to do not forget this website and give it
a glance regularly.
whoah this blog is wonderful i love studying your posts.
Stay up the good work! You realize, many persons are looking round for
this info, you could aid them greatly.
I delight in, lead to I discovered exactly what I used to be taking a look for.
You have ended my four day long hunt! God Bless you man.
Have a great day. Bye
Thanks for any other fantastic article. Where else may anyone get that kind of information in such a perfect approach of writing?
I have a presentation subsequent week, and I am
on the search for such information.
It¡¦s really a great and useful piece of info.
I am satisfied that you just shared this useful information with us.

Please keep us up to date like this. Thanks for sharing.

fantastic put up, very informative. I’m wondering why the opposite specialists of this sector do not understand this. You must proceed your writing. I am sure, you have a great readers’ base already!

Whats Happening i am new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads.
I’m hoping to give a contribution & assist other users like its aided me. Great job.
Thank you, I have just been looking for information approximately this subject for a while and yours is the greatest I have found out so far. But, what about the conclusion? Are you positive about the supply?
What i don’t understood is in reality how you’re not actually a lot more well-liked than you might be right now. You’re very intelligent.
You already know therefore considerably in relation to
this subject, made me for my part believe it from numerous varied angles.

Its like men and women aren’t interested unless it is one thing to do with Girl gaga! Your personal stuffs nice. At all times maintain it up!
Generally I do not learn article on blogs, however I would like to say that this write-up very compelled me to try and do so! Your writing style has been surprised me. Thanks, very great post.
Hi my loved one! I want to say that this article is awesome, nice written and come with almost all vital infos. I would like to peer extra posts like this .
certainly like your web site however you need to test the spelling on several of your posts. Several of them are rife with spelling issues and I to find it very troublesome to inform the reality nevertheless I¡¦ll definitely come again again.
Hello, Neat post. There is a problem with your website in internet explorer, might check this¡K IE nonetheless is the market chief and a big section of other people will pass over your wonderful writing due to this problem.
I have read some excellent stuff here. Definitely price bookmarking for revisiting. I surprise how a lot attempt you place to make this kind of fantastic informative site.
Whats up very cool website!! Guy .. Excellent .. Wonderful .. I’ll bookmark
your web site and take the feeds also¡KI’m satisfied to search out so many useful info right here within the publish, we want develop extra techniques in this regard, thank you for sharing. . . . . .
It is in point of fact a great and useful piece of info. I¡¦m glad that you shared this useful information with us. Please stay us up to date like this. Thanks for sharing.
great issues altogether, you simply won a logo new reader. What would you recommend about your put up that you simply made some days ago? Any positive?
Thanks for every other informative site. The place else may I am getting that kind of info written in such a perfect approach? I’ve a project that I am just now operating
on, and I have been on the look out for such information.

Hello there, I discovered your site by way of Google at the same time as searching for a
similar topic, your web site came up, it appears great.
I’ve bookmarked it in my google bookmarks.
I think other web site proprietors should take this site as an model, very clean and excellent user friendly style and design, as well as the content. You’re an expert in this topic!

As I website possessor I believe the content matter here is rattling great , appreciate it
for your efforts. You should keep it up forever! Best of luck.

I am very happy to read this. This is the kind of manual that needs
to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this greatest doc.
Wow! This could be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Wonderful. I’m also a specialist in
this topic therefore I can understand your hard work.
Great ¡V I should definitely pronounce, impressed with your web
site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to
do to access. I recently found what I hoped for before you know it at all.
Quite unusual. Is likely to appreciate it for those
who add forums or something, website theme . a tones way for your
customer to communicate. Nice task..
Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this.
We got a grab a book from our local library but I think I learned more from this post.
I’m very glad to see such wonderful info being shared freely out there.
I haven¡¦t checked in here for some time as I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend :)
I have been absent for some time, but now I remember why I used to love this website. Thanks , I will try and check back more frequently. How frequently you update your website?
Hello, you used to write magnificent, but the last few posts have been kinda boring¡K I miss your great writings. Past few posts are just a bit out of track! come on!
I like what you guys are up also. Such smart work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site :)
Thanks for sharing superb informations. Your web site is very cool. I’m impressed by the details that you¡¦ve on this website.

It reveals how nicely you perceive this subject.
Bookmarked this web page, will come back for extra articles.
You, my friend, ROCK! I found just the information I already searched everywhere and just could not come across.
What an ideal web-site.
I have recently started a blog, the information you provide on this site
has helped me tremendously. Thank you for all of your time & work.

I really appreciate this post. I¡¦ve been looking everywhere for this!
Thank goodness I found it on Bing. You’ve made my day! Thx again
Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch!
Good write-up, I¡¦m normal visitor of one¡¦s website, maintain up the nice operate, and It’s going to
be a regular visitor for a long time.
I would like to thnkx for the efforts you’ve put in writing this website. I’m
hoping the same high-grade site post from you in the
upcoming also. In fact your creative writing abilities has
inspired me to get my own blog now. Really the blogging is spreading its wings rapidly.
Your write up is a good example of it.
Good blog! I truly love how it is simple on my eyes and the data are well written.
I’m wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!
Hiya, I’m really glad I have found this information.
Nowadays bloggers publish just about gossips and web
and this is actually annoying. A good website with exciting
content, that’s what I need. Thank you for keeping this site, I will be visiting it. Do you do newsletters? Can’t find it.

I was just seeking this information for some time.
After 6 hours of continuous Googleing, finally I got it in your
website. I wonder what is the lack of Google strategy that don’t rank this type of informative sites in top of the list. Usually the top sites are full of garbage.
I keep listening to the news update speak about receiving boundless online grant applications so I have been looking around for the finest site to get one. Could you tell me please, where could i acquire some?
There is visibly a bunch to identify about this. I consider you made some good points in features also.
Keep working ,terrific job!
Great website! I am loving it!! Will come back again. I am bookmarking your feeds also
Hello. fantastic job. I did not anticipate this. This is a impressive story. Thanks!
You made some fine points there. I did a search on the topic and found mainly persons will have the same opinion with your blog.
As a Newbie, I am continuously exploring online for articles that can help me. Thank you
Wow! Thank you! I permanently needed to write on my site something like that. Can I include a fragment of your post to my site?
Definitely, what a magnificent site and revealing posts, I will bookmark your site.Have an awsome day!
You are a very bright person!
Hello.This post was extremely fascinating, particularly because I was looking for thoughts on this matter last Thursday.
You made some decent points there. I did a search on the issue and found most guys will consent with your blog.
I am continually invstigating online for posts that can assist me. Thx!
Very efficiently written information. It will be valuable to anyone who utilizes it, including myself. Keep doing what you are doing – looking forward to more posts.
Well I sincerely enjoyed studying it. This information offered by you is very practical for accurate planning.
I’m still learning from you, as I’m improving myself. I definitely liked reading everything that is written on your site.Keep the aarticles coming. I enjoyed it!
I have been checking out many of your posts and i can state nice stuff. I will make sure to bookmark your blog.
Very nice article and straight to the point. I don’t know if this is
truly the best place to ask but do you people
have any ideea where to hire some professional writers?
Thanks in advance :)
Hello there, just became aware of your blog through Google, and found that it’s really informative. I’m gonna watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!
It’s perfect time to make some plans for the future and it is
time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or suggestions. Maybe you could write next articles referring to this article. I want to read more things about it!
Great post. I was checking continuously this blog and I’m
impressed! Extremely helpful info specifically the last part :) I care for
such information a lot. I was looking for this certain information for a very long time.
Thank you and best of luck.
hey there and thank you for your info – I have
certainly picked up anything new from right here.
I did however expertise a few technical points using this website,
since I experienced to reload the web site a lot of times previous to I could
get it to load correctly. I had been wondering if your
web hosting is OK? Not that I am complaining, but sluggish loading instances times will
very frequently affect your placement in google and can
damage your high-quality score if advertising and marketing with Adwords.
Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective interesting
content. Ensure that you update this again soon.

.
Excellent goods from you, man. I’ve understand your stuff previous to and you are just extremely wonderful. I really like what you have acquired here, really like what you’re saying and
the way in which you say it. You make it enjoyable and you still take care of to
keep it sensible. I can not wait to read much more from
you. This is really a wonderful website.
Very nice post. I just stumbled upon your weblog and wished to say that
I’ve really enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!
I like the valuable info you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite certain I will learn a lot of new stuff right here!
Best of luck for the next!
I think this is one of the most vital info for me.
And i’m glad reading your article. But should remark on few general things, The website style is perfect, the articles is really nice : D. Good job, cheers
We’re a group of volunteers and starting a new scheme in our community.
Your site offered us with valuable information to
work on. You have done a formidable job and our entire community will
be thankful to you.
Definitely believe that which you stated.
Your favorite justification appeared to be on the web the simplest thing
to be aware of. I say to you, I definitely get irked while people consider worries that they
plainly do not know about. You managed to hit the nail
upon the top and defined out the whole thing without
having side-effects , people could take a signal. Will probably be back to get more.
Thanks
This is really interesting, You are a very skilled blogger.
I have joined your feed and look forward to seeking more of your magnificent
post. Also, I have shared your site in my social networks!

Hey There. I found your blog using msn. This is a really well written article.
I’ll make sure to bookmark it and come back to read more of your useful
info. Thanks for the post. I’ll certainly comeback.

I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.
Hello, i think that i saw you visited my website thus i came to “return the favor”.I am attempting to find things to improve my site!I suppose its ok to use a few of your ideas!!
Simply desire to say your article is as astonishing. The clarity in your post is simply cool and i could assume you’re an expert on this subject.
Well with your permission let me to grab your RSS feed to keep up to date with forthcoming post.
Thanks a million and please carry on the enjoyable work.

Its like you read my mind! You seem to know a lot about this,
like you wrote the book in it or something.
I think that you could do with some pics to drive the message home a bit, but other than that,
this is wonderful blog. An excellent read. I will definitely be back.

Thank you for the auspicious writeup. It in fact was a amusement
account it. Look advanced to more added agreeable from you!
By the way, how can we communicate?
Hi there, You’ve done an excellent job. I will certainly digg it and personally suggest to my friends. I am confident they’ll be benefited from this
site.
Magnificent beat ! I would like to apprentice while you amend your web site, how
can i subscribe for a blog web site? The account helped me a acceptable deal.
I had been a little bit acquainted of this your broadcast offered
bright clear concept
I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it is rare to see a great blog like this one these days..
Attractive section of content. I just stumbled upon your site and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.
My brother suggested I might like this blog. He was entirely right. This post truly made my day. You cann’t imagine just
how much time I had spent for this information! Thanks!

I do not even know how I ended up here, but I thought this post
was great. I don’t know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!
Heya i am for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.
I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You’re incredible!
Thanks!
Great blog here! Also your website loads up fast!
What host are you using? Can I get your affiliate link to your host?
I wish my website loaded up as quickly as yours lol
Wow, incredible blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your site is wonderful, as well as the content!

I am not sure where you are getting your info, but great topic.

I needs to spend some time learning more or understanding more.

Thanks for excellent information I was looking for this information for my mission.

You really make it seem so easy with your presentation but I find
this topic to be actually something that I think I would never understand.
It seems too complicated and extremely broad for me.
I am looking forward for your next post, I’ll try to
get the hang of it!
I have been surfing online more than 3 hours today, yet I never found any
interesting article like yours. It’s pretty worth enough for me.
In my opinion, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.

I wanted to put you one tiny note to be able to give many thanks over again for the great tactics you’ve shared in this article. It was simply surprisingly open-handed of people like you to offer unhampered all that a lot of people might have offered for sale for an e book to end up making some cash for themselves, principally since you could have tried it if you ever considered necessary. The guidelines likewise served to become great way to understand that most people have a similar interest the same as my very own to know somewhat more in terms of this matter. Certainly there are numerous more pleasant periods ahead for folks who find out your site.
I wish to express my appreciation to you for rescuing me from this trouble. Just after surfing through the online world and coming across views that were not beneficial, I thought my life was well over. Being alive without the presence of approaches to the problems you’ve solved as a result of your main
report is a crucial case, as well as ones that
might have negatively damaged my career if I hadn’t discovered your website. Your personal expertise and kindness in touching all the details was precious. I don’t
know what I would’ve done if I hadn’t encountered such a
thing like this. It’s possible to at this point look forward to my future. Thank you very much for the professional and amazing guide. I will not think twice to endorse the website to any individual who needs support on this subject matter.
I really wanted to write down a quick comment to say thanks to you for these stunning tips you are sharing on this site. My extensive internet research has at the end of the day been compensated with good suggestions to write about with my co-workers. I would believe that we readers are quite fortunate to live in a notable community with many brilliant individuals with very helpful suggestions. I feel extremely blessed to have used your website and look forward to really more fabulous moments reading here. Thanks a lot once more for everything.
Thanks a lot for providing individuals with an extraordinarily memorable chance to read critical reviews from here. It’s always very amazing plus jam-packed with a lot of fun
for me personally and my office colleagues to visit your blog at minimum 3 times per week to
find out the latest stuff you have got. And indeed, I am also actually contented considering the mind-boggling strategies you give.
Some 3 facts in this article are honestly the best we have
had.
I have to convey my affection for your generosity in
support of folks who absolutely need help on the
niche. Your personal commitment to passing the solution all around was incredibly effective and has continually
helped some individuals just like me to achieve their dreams.
Your helpful guidelines signifies so much a person like me
and far more to my peers. With thanks; from each one of us.

I not to mention my friends were found to be reading the nice suggestions
located on your web blog and so immediately
came up with an awful suspicion I never thanked the blog owner for those strategies.
All of the women happened to be for that reason thrilled to learn all of them and have quite simply been
taking advantage of these things. Thanks for turning out to be considerably accommodating and for choosing this form of incredibly
good issues millions of individuals are really wanting to learn about.
Our own sincere apologies for not expressing gratitude to earlier.

I am glad for commenting to let you be aware of of the helpful encounter our child enjoyed going through yuor web blog.
She came to understand so many details, not to mention what it is like to
have a marvelous teaching spirit to get many people effortlessly completely grasp a
number of tricky issues. You truly exceeded our expectations.
Thank you for giving those necessary, safe, revealing as well as
easy guidance on that topic to Sandra.
I simply had to appreciate you all over again.

I’m not certain the things I could possibly have made to happen in the absence of the entire solutions discussed by you on such a field. It was actually a real depressing setting in my opinion, nevertheless being able to view the very well-written approach you handled it took me to jump for happiness. I will be happier for this service and expect you find out what a great job you’re
carrying out teaching people today thru a blog. I am
sure you’ve never come across all of us.
My husband and i ended up being so peaceful that Ervin managed to conclude his inquiry from the precious recommendations he grabbed when using the web pages. It is now and again perplexing to simply continually be handing out facts which usually some others might have been selling. Therefore we remember we have got the writer to give thanks to because of that. The explanations you’ve made, the easy site
menu, the friendships you assist to promote – it is everything astonishing, and it’s assisting our son and our family reckon that that content is brilliant, and that is exceedingly important. Many thanks for the whole lot!
A lot of thanks for all your valuable labor on this blog. Gloria takes pleasure in working on research and it’s really easy to see why.
My partner and i notice all concerning the compelling form you produce efficient tactics by means of the
website and in addition encourage contribution from
visitors on that content then my child is in fact starting to learn a lot of things.
Enjoy the rest of the year. You’re conducting a useful job.

Follow the PW team on Twitter

ProgrammableWeb
APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.