LinkedIn Launches Business-focused Application Platform

John Musser, October 29th, 2008

LinkedInThe business networking site LinkedIn has now launched a new application platform they call InApps. It’s an OpenSocial-based platform that enables third-party developers to create applications that get embedded into LinkedIn user’s profiles. While this follows along the model used of Facebook, MySpace and host of other social platforms, it differs in its emphasis on being business centric in nature and, like the service itself, follows a much more controlled and button-downed approach. And like the LinkedIn API that we reported on last year, access is limited based on an approval process.

What apps got approved as part of the launch? As you can see in the LinkedIn Application Directory, there are nine initial applications including ones from Amazon, Box.net, Google, Huddle, Six Apart, SlideShare, Tripit, WordPress and a “Company Buzz” application developed by LinkedIn. Three of the more interesting ones include:

  • A Reading List from Amazon so you can “Extend your professional profile by sharing the books you’re reading with other LinkedIn members. Find out what you should be reading by following updates from your connections, people in your field, or other LinkedIn members of professional interest to you.”
  • A My Travel app from TripIt: “See where your entire professional network is traveling and when you will be in the same city as your colleagues. Meet up at the next industry event or re-connect with old friends. Add the My Travel application to display your current location, upcoming trips and travel stats within your network.”
  • A SlideShare app that lets you “check out the presentations of your colleagues, find trusted experts, and share your own presentations with people in your network. It’s a great way to share your portfolio, resume, or presentations, market your ideas to other people, and learn from other people.”

We have seen a strong interest from our visitors here on ProgrammableWeb in the LinkedIn API, even though it’s a limited-access API with no public documentation available. There is certainly a lot of potential for a platform that provides access to a professional business network with 30 million members. It will be interesting to see what sorts of apps get through the LinkedIn vetting process and how quickly the platform grows.

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5 Responses to “LinkedIn Launches Business-focused Application Platform”

October 29th, 2008
at 8:08 am
Comment by: LinkedIn: Can We Have an Open Relationship? | Monty's Mega Marketing

[...] LinkedIn Launches Business-focused Application Platform Share and Enjoy: [...]

October 29th, 2008
at 1:45 pm
Comment by: Drop Everything- Run to LinkedIn NOW | chrisbrogan.com

[...] LinkedIn Launches Business-focused Application Platform [...]

November 3rd, 2008
at 4:29 pm
Comment by: Why I’m Loving the new LinkedIn Applications « Hard Knox Life: A Brand Manager Blog by Dave Knox

[...] LinkedIn Launches Business-focused Application Platform [...]

November 23rd, 2009
at 5:35 pm
Comment by: LinkedIn API Platform Goes Live: Your Resume and Business Network Now Have an API

[...] been about a year since LinkedIn added the ability for third party apps to play in its profiles. Now it’s going the other way, allowing anyone to mix its own content in their site. Using [...]

September 22nd, 2010
at 2:30 am
Comment by: David Leeman

This is a very good move by Linkedin. There are so many things we can do now to promote our business through this platform. Linkedin is a great place to connect with people and share information. These API will take linkedin to a higher level for sure.

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John Musser
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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.