Serena’s Business Mashups

John Musser, December 3rd, 2007

The competition between enterprise mashup tools continues and the latest move comes from Serena Software who today began shipping their Serena Business Mashups 2008 platform. This release includes the visual design tool Serena Mashup Composer and the runtime engine called Mashup Server. As we covered earlier Serena’s looking to deliver point-and-click creation of business mashups with this new suite of tools and services.

Serena Mashup Composer

This current release is for the on-premise installed version. In Q1 of next year the SaaS offering will be available enabling deployment and hosting of mashups in the cloud. Providing an on-demand version makes sense for the target market of business users who might want an option that doesn’t require the IT department (“innovation without permission” as Serena calls it). The tools are free and pricing for deployment of mashups via the full installed version begins at $10,000.

Later this month Serena will be releasing a set of 13 free, pre-built business mashups. Many of these are process-based applications where multiple steps and sources can be linked together via web services and corporate SOA interfaces. Some examples include:

  • Salesforce.com Sales Discount Approval: A mashup that adds a sales discount approval process to Salesforce.com.
  • From Request to Test Management with HP/Mercury Quality Center: Orchestrates activities between a request management process and test tools.
  • Hardware and Software Change Requests: Mashup to manage the capture, triage and resolution process for change requests for a hardware or software system.

The rapid evolution of enterprise mashup tools has been one of the leading web platform stories of 2007 and will this certainly continue into 2008.

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2 Responses to “Serena’s Business Mashups”

December 3rd, 2007
at 7:26 am
Comment by: Serena - Mashups para negocios - Incubaweb 2.0 Bitácora del Software, Web 2.0, Beta, Windows, Linux, Mac OS X, Open Source, ....

[...] Vía | ProgrammableWeb [...]

December 3rd, 2007
at 10:46 am
Comment by: carl

My tip: don’t forget the crowds. This kind of software enables companies to outsource a lot of work to the crowds. Using ‘crowdsourcing’ platform Amazon Mechanical Turk you can turn the ‘human factor’ into webservices. I’d love to see the first Mashup Business doing this evolve!

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