’s Platform as a Service

John Musser, September 17th, 2007

salesforceOne of the traditional issues with software-as-a-service products is limited ability to customize. That’s one of the issues is looking to tackle at this week’s Dreamforce Conference when their new, or “platform as a service”, is combined with Visualforce, a set of tools for “user interface as a service”. As you can see in the illustration below, Salesforce is looking to create a complete top-to-bottom stack of hosted services from low-level infrastructure to high-level UI design and development.

With VisualForce developers and ISVs will be able to use HTML, Ajax, Flex and Salesforce’s Apex to create hosted custom applications that don’t look at all like traditional applications, like in this example of a custom insurance application:

The developer preview starts this week with general availability in the fourth quarter.

For more on the story check Larry Dignan at ZDNet, TechCrunch or CRN.

Both comments and pings are currently closed.

5 Responses to “’s Platform as a Service”

September 18th, 2007
at 5:32 pm
Comment by: Sin Jin Lee

platform as a service is a winning extension of Salesforce’s traditional offerings. anything that allows the flexibility of HTML, Ajax, Flex has my approval.

October 2nd, 2007
at 10:43 am
Comment by: 出家如初,成佛有余 » 平台之争-从Facebook Platform谈起

[...]’s Platform as a Service [...]

January 17th, 2008
at 5:43 pm
Comment by: 24 Billion API Calls So Far

[...] de Fource”, the next phase of their services (for more on, see our earlier coverage here and more on today’s presentation see good coverage from ZDNet’s Dan Farber). These [...]

February 19th, 2008
at 3:11 am
Comment by: Platform as a Service via Bungee Connect

[...] that’s now being called “Platform as a Service”. Players include companies like and Etelos, and it’s widely expected before long a variety of major vendors including [...]

April 20th, 2008
at 11:20 pm
Comment by: Robert Daniels

Platform as a Service (PaaS) is here to stay, but to truly be a “real” tool for developers and companies to want to invest their time and money into it, it needs to be open, letting the developers and designers use whatever languages, tools, servers, etc. they want. This “Open Platform as a Service”, (e.g., ModBox, ModBox) will be the next big thing in the PaaS and SaaS world.

Follow the PW team on Twitter

APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.