Google Buys Mashup

John Musser, June 4th, 2007

PanoramioAmid all of the API and mashup news last week between the Where 2.0 Conference and Google Developer Day there was another interesting tidbit of mashup news: the Google Earth team bought the Spanish geo-centric photo sharing service Panoramio. The service, started in fall of 2005, lets users upload photos and geolocate them on Google Maps and Google Earth. This application was one of our earliest ProgrammableWeb mashup listings back in 2005 and you can see our Panoramio Profile here. Below is a screenshot from the service back when they started:

Of course it’s much more than just a mashup and Panoramio has lots of useful features and a large, quickly growing community (over 1 million photos, 4 million monthly uniques, and 30 million page views — see this Alexa chart on their blog to view how fast they’ve grown). For some time now, Panoramio has been the default photo layer for Google Earth which in turn had a lot to do with this acquisition. A big congratulations to co-founder Eduardo Manchón and the Panoramio team. You can read more at Panoramio’s Q & A page and the Official Google Blog.

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8 Responses to “Google Buys Mashup”

June 6th, 2007
at 8:41 pm
Comment by: mushup everything! » links for 2007-06-07

[...] Google Buys Mashup [...]

June 20th, 2007
at 12:05 am
Comment by: » Blog Archive » New APIs: Videos, Photos and Phones

[...] Panoramio API: This Spanish service lets users geolocate, store and organize their photographs and to view those photographs in Google Earth and Google Maps. They launched their own API shortly before their very recent acquisition by Google. It’s another example of an “API stack”, or an API offered by a service that’s built on another service’s API. For more on Panoramio see our recent post on Google Buys Mashup. [...]

September 12th, 2007
at 3:33 am
Comment by: Mashup Acquired by The Weather Channel

[...] Not the first time this has happened, earlier this year Google bought mashup Panoramio. [...]

September 16th, 2007
at 8:25 pm
Comment by: Mashup Acquired by The Weather Channel at aoortic! dot com

[...] Not the first time this has happened, earlier this year Google bought mashup Panoramio. [...]

March 11th, 2008
at 12:10 pm
Comment by: 36 Photo APIs

[...] The Panoramio API enables digital photographers to geolocate, store, and organize their photos, and view the photos in Google Earth and Google Maps applications. Panoramio uses JSON data formats and the REST protocol. Panoramio was acquired by Google last year. [...]

February 4th, 2010
at 12:13 am
Comment by: UK to Pay Developers of Public Mashups

[...] And it’s not unheard of: The Weather Channel bought Weatherbonk (pictured above) and Google acquired Panoramio, both in 2007. Tags: Gov, Money Subscribe:RSSTwitterFacebook « Previous postUS Government [...]

August 9th, 2010
at 3:39 pm
Comment by: 5000 Mashups

[...] seen a number of mashups get acquired, some by big companies. Google bought Panoramio and its geo-centric photo sharing service in 2007. Apple snatched up iPhone assistant Siri in [...]

August 2nd, 2012
at 4:16 am
Comment by: Google Buys and Bites

[...] Google buys Messaging Vendor Jaiku Google buys collaboration app to boost Wave Google buys Mashup Google buys Digg for $200m? Google buys Automattic Google buys 5% Stake in AOL Google buys [...]

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.