AOL, who now have 10 open APIs listed here, are live webcasting later today the 2007 TopCoder Open from the Mirage Resort in Las Vegas. This has been called the major league of programming competitions with $260,000 in prizes and about 4,600 developers orginally entered worldwide.
See it live at 4pm ET today at dev.aol.com and watch the webcast hosted by ESPN’s Jeremy Schaap. And you can check-out this preview video on their site as well.
One of the primary issues facing map mashup developers isn’t a technical one but a business one: how to make money from their mashups. Often you’ll see Google AdSense ads ringing a mashup as basic strategy for generating a bit of revenue. This problem is one that IDELIX Software, a veteran Canadian developer of visualization tools, is aiming to solve with their new product Lat49.
What is it? It’s a new map-based advertising model targeted directly at this class of online, Ajax-based map applications. Publishers (mashup developers) in addition to using the usual map APIs from Google, Yahoo and others can use a JavaScript API from Lat49 to drive contextually relevant ads. The ads can appear directly within or outside the map. What’s interesting is how the ads can dynamically change as users drag the map around as well as vary based upon their zoom level.
Overall the problems they want to solve for mashup developers in this situation are: screen real estate — maps are often forced to be smaller in order to make room for ads; ad relevancy — the limited amount of text on map-centric page reduces the text usually used to drive ad relevancy algorithms; and lack of ad refreshes — due to Ajax-driven sites that lack the old page reload model.
On the advertisers side, they ‘lease’ space by the ’tile’ of land. Ads can be specified at four different zoom levels ranging from Local, Neighborhood, Urban, to Brand. Pricing and revenue sharing models are being ironed-out now. I spoke with their team yesterday and they’re looking for publishers and advertisers to take part in their current alpha testing and you get their contact information from their site.
With the very recent addition of APIs from video services Veoh and LiveVideo there are now 13 video-related APIs listed at ProgrammableWeb. Some you’re more likely to be familiar with like the YouTube API, the Revver API, the Yahoo Video Search API and the AOL Video API. Others include the Dave.TV, the Blinkx API and the Grouper Video API.
Just like the online video segment itself we’re seeing an explosion of API and mashup activity in this space. There are now 159 mashups tagged “video” the majority of which are built on the YouTube API. And as we recently noted, the YouTube folks are not standing still and have plans for major API updates.
Digg has announced the winners of the Digg API Visualization Contest. You can read about them here on Digg. Ten finalists were selected by the contest team and then Digg community members used their diggs to vote for the winners. The winner? Digg City, shows the 10 newest popular stories. The more popular the story gets, the taller the building. When someone diggs the story a stick figure of that user is added. Figure goes inside the building he has just Dugg.
You can see the second and third place winners in our earlier coverage here and see the Digg API Profile here.
Here are a few of the more interesting new APIs added to our API listings in the past week. They are top quality entrants in popular categories — our listings include 54 mapping-related APIs, 15 widget-related APIs, and 11 APIs tagged “government”.
eBay topped five other leading Web 2.0 developer programs including Yahoo, Amazon, Google, PayPal, and Microsoft in a study published this month by Evans Data Corporation. The 34 page report entitled “Developer’s Choice: Web 2.0 Developer Programs” is based on a recent survey of 400 developers and is available at the EDC site, free registration required. For readers interested in this space it’s a worthwhile read. Some highlights:
Here’s a quick overview of the strengths and weaknesses by vendor:
Following-up on the most recent best-of roundups including 3D UFOs and Twitter, YouTube and Last.fm mashups, here are some more interesting mashups from the newest mashups listed:
Keeping up with what’s new on the mashup front, here is a roundup of some of the more interesting new mashups:
A few new entries of the 453 listed here cover video, photos-plus-maps, and purchasing phone services. Note that video APIs continue to proliferate, there are now 12 APIs tagged video in our listings. Here are more details on the new APIs:
While most of the news in the enterprise SaaS space is often generated by Salesforce.com, another smaller but very interesting player is Etelos who offer a general-purpose multi-tenant application platform designed for the SMB market. Their strategy is to help those companies and the thousands of ISVs that serve them to have a fully hosted, scalable development platform for a variety of vertical business applications. They’ve been around for a few years and now have about 850 developers offering over 200 applications.
One example application was recently created by Etelos themselves: Etelos CRM for Google Apps. It’s a composite CRM-type system that’s delivered as a customized Google start page incorporating a number of their own modules to create a gadgetized contact, account, project, and task system. For Etolos developers they provide the source code for this as the starting point for other apps.
Overall it’s an interesting evolution of the strategy Microsoft has successfully employed for years: cater to the many smaller independent developers out there building thousands of customized niche applications. Each app needs many of the same components, so the argument is we’ll help you with those re-usable components and also take care of some of the dirty work like licensing, accounting and so on. These are also the types features and benefits that Salesforce.com’s AppExchange provides. I spoke with CEO Danny Kolke and he pointed-out that one of their advantages is that customers can at any time opt to license and install their application on their own systems, so they are not restricted to only the hosted solution.
More on Etelos from ZDNet’s Dan Farber and Jeff Nolan. You can also see of video of Danny demoing the product to Robert Scoble over on PodTech.net.