Visual Shopping with Mpire

John Musser, March 7th, 2007

What do you get when you use APIs to mashup retail shopping, auctions, analytics, reviews and coupons? For the VC-funded startup Mpire, you get a very useful set of shopping tools, what they call a universal shopping experience. They’ve used APIs from providers like Amazon,, eBay, Yahoo! Shopping and others, taken that data and analyzed about 10 trillion transactions, then provide shoppers not just the usual comparison search but also tools like historical price trends so you can see them over time. Somewhat akin to what Farecast does for travel. Here’s an example of price trend analysis for iPods:

And while there has been this Mpire listing in our mashup directory for awhile, this week they launched Mpire Labs, a sandbox for trying-out new ideas in API-driven shopping. The first example is their Shopwave application that lets you visually compare products.


Tags: Examples
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3 Responses to “Visual Shopping with Mpire”

March 7th, 2007
at 2:45 am
Comment by: GNL

Hmm…Mpire still needs to improve the interface of ShopWave. ShopWave looks useful to browse soft goods. But for products where features are important, it looks almost useless.

Other cool visual shopping sites:
- for soft goods, is probably the best;
- for products where features are important, is amazing.

March 15th, 2007
at 1:35 pm
Comment by: Does online visual shopping work? at

[...] Computer memory selection at Mpire’s ShopWave (info) [...]

April 25th, 2008
at 10:05 am
Comment by: Biznes 2.0 » Blog Archive » Visual shopping i mobilne marzenia

[...] Pogrammable web znaleźć można opis API umożliwiającego realizację visual shopping na enginie firmy Mpire. Możecie też zobaczyć jak ideę visual shopping Mpire wdraża w życie w [...]

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.