Top 5 Mashup Questions for 2007

John Musser, January 1st, 2007

ProgrammableWebWhat will be the trends, topics, etc. for mashups in 2007? “It is difficult to make predictions, especially about the future” said physicist Niels Bohr, or maybe it was Yogi Berra, but in that spirit I’m offering up questions, not speculation, for mashups and APIs this year.

  • 1. Who’s making money on mashups? We’ve now seen cases where APIs can deliver directly to the bottom line given that over 50% of Salesforce.com transactions come via their API and more than 47% of eBay listings get posted through their API. We have also seen that APIs can create significant mindshare such as with Google Maps and Amazon S3. But there’s still plenty of unanswered questions with regards to business models for API providers, developers and intermediaries.
  • 2. Which mashup platform among the major players will have the most momentum? Every momentum discussion starts with Google, but don’t discount Amazon or AOL, and Microsoft has a history of coming from behind. One place to keep track of this is on our API scorecard.
  • 3. How will widgets impact mashups? One of the big stories going into 2007 is the widgetization of the web. Many widgets are effectively mashups and there are now 10 widget APIs listed here.
  • 4. How quickly will mashup tools, mashup platforms and enterprise mashups take off? A variety of consumer and enterprise space tools and platforms just started appearing last year and many more are expected this year. How will they do? Good enterprise coverage over on Dion Hinchcliffe’s blog and more of that coming here as well.
  • 5.Which subject category will be the most active? Okay, I’ll go out on a limb here with a prediction: 2006 was maps, 2007 is video (or is that too easy?). As recently noted, video-related web mashups have clearly been on the rise in the second half of 2006.

And certainly more questions, ideas and trends will arise this year, maybe even starting at at Mashup Camp in two weeks…

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10 Responses to “Top 5 Mashup Questions for 2007”

January 2nd, 2007
at 4:57 am
Comment by: pick!t

ProgrammableWeb.com » Top 5 Mashup Questions for 2007

“1. Who’s making money on mashups? We’ve now seen cases where APIs can deliver directly to the bottom line given that over 50% of Salesforce.com transactions come via their API and more than 47% of eBay listings get posted through their API. We have

January 2nd, 2007
at 11:14 am
Comment by: Top 5 Mashup Questions for 2007 « The other side of the firewall

[...] January 2, 2007 at 11:14 am · Filed under Web Top 5 Mashup Questions for 2007 [...]

January 2nd, 2007
at 4:33 pm
Comment by: Chad Dickerson

And don’t forget Yahoo! — we’re looking pretty strong on your API scorecard. :)

January 2nd, 2007
at 8:04 pm
Comment by: John Musser

Good point Chad! As a matter of fact, that’s actually something that deserves its own blog post. I suspect most folks don’t realize that you guys have more open APIs than anyone else.

January 2nd, 2007
at 9:08 pm
Comment by: Welcome to 2007 - Let’s Talk Mashups : Lance Tracey

[...] Speaking of mashups, Programmable Web author John Musser offers his predictions on the Top 5 Mashup Questions of 2007. John covers making money with mashups, the role of widgets, predictions for the most popular categories in 2007, and more. [...]

January 4th, 2007
at 11:40 am
Comment by: InternetActu.net

Bilan 2006, tendances 2007

Retour sur les avances technologiques les plus significatives de 2006 et les prdictions de 2007 que gourous et experts dissminent sur le web.

January 4th, 2007
at 2:12 pm
Comment by: Le Blogueur » Bilan 2006, tendances 2007

[...] Pour Newsweek, 2007 sera l’année des widgets et de la personnalisation. Programmable Web s’interroge d’ailleurs sur l’impact de cette tendance en posant 5 questions sur les Mashups pour 2007, dont notamment de savoir si les widgets vont avoir un impact sur le développement des services “composites?. [...]

January 4th, 2007
at 9:16 pm
Comment by: ProgrammableWeb.com » Blog Archive »

[...] [...]

January 8th, 2007
at 3:26 pm
Comment by: immo

looking for enterprise mashups examples

January 10th, 2007
at 2:15 pm
Comment by: pelago / logical design :: creative engineering

[...] 2006 Year End Mashup Stats Top 5 Mashup Questions for 2007 [...]

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.