AppStore from Salesforce.com

John Musser, December 11th, 2006

salesforceFollowing close on the heels of last month’s platform news, this week Salesforce.com is making developer news again, this time with their announcement of AppStore, their vision for monetizing the AppExchange marketplace. What is it? For Salesforce.com customers it aims to be one-stop shopping for trying, buying and deploying on-demand applications. For developers it is a variety of commercial services and revenue sharing programs aim to make it a global distribution network to market, sell, invoice and deliver their AppExchange applications. So the last Salesforce.com news was about technical infrastructure and this week’s is about business infrastructure. For more details see Dan Farber at ZDNet.

Why is this news here? There’s a lot of talk in the mashup space about how to monetize applications built on the hundreds of APIs listed here. Once you move past the simple models of ad revenue and affiliate money there are some major obstacles for small developers to overcome: sales and marketing, billing, trust (certification), support, or even annoying logistic details about selling internationally. The major API providers, especially the old-timers on the e-commerce side like eBay and Amazon, know that it takes more than just offering an API to be successful. With AppStore, Salesforce.com is tackling another piece of the bigger picture.

And there are of course more platform players coming. Just last week the WebEx API was listed here…

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One Response to “AppStore from Salesforce.com”

August 2nd, 2011
at 8:58 am
Comment by: App Stores: Did anyone use the term 'App Store' before Apple? - Quora

[...] literally used 'App Store' for all us ISVs who joined their partner program around 2006: http://blog.programmableweb.com/…This answer .Please specify the necessary improvements. Edit Link Text Show answer summary [...]

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