We All Work for Google

John Musser, October 11th, 2006

That is the message from Quentin Hardy’s interesting article in the current issue of Forbes: The Google Industrial Complex. He makes a good case for it. “Every time you run a Google search, you make its brain more powerful…With every ad click comes a little more revenue.” (Of course Forbes was also on the ball with this issue’s pre-acquisition cover story The YouTube Revolution.)

Forbes

And we work for Google in terms of the programmable web:

As Google reaches for a billion dimes, it is fostering an industry of a billion little businesses and developers…And by opening up select bit of these programs to outside software developers, Google Chief Schmidt thinks he can create a monster new computer industry, with Google at its core. “The number one goal is to build the most powerful platform to build these new businesses,” Schmidt says. “This area will be as rich as what we saw in PCs.”‘

Towards the last third of the story Quentin looks at APIs and mashups:

To many in the business, mashups are still a Hula Hoop, a game for kids. Not to Google’s Mark Lucovsky, who wrote much of Microsoft’s computer server software before leaving last year. Microsoft was sad to see him go. Lucovsky testified in court that, during his exit interview with Steven Ballmer, the Microsoft chief executive threw a chair across his office, vowing to “bury” Schmidt.
Lucovsky’s main job at Google is to spur growth in mashups. At least 30,000 sites use Google Maps, using the programming hooks provided by Google. This, he says, is “hard-core real-time software development that no one has seen before.”

ProgrammableWeb gets a nice mention in the article and there’s a brief history of how Paul Rademacher’s Housing Maps mashup kicked things off, how Virender Ajmani (who has 12 mashups listed here) makes some side money from his mashups and that Jeff Marshall (7 mashups listed here and creator of HotCaptcha) does mashup consulting at $150/hour.

As the story concludes, “See, we all work for Google”.

Tags: Google, Press
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8 Responses to “We All Work for Google”

October 12th, 2006
at 10:51 am
Comment by: Ramblings About SEO » Blog Archive » Google and the Programmable Web

[...] John Musser at ProgrammableWeb writes an interesting commentary on a Forbes article by Quentin Hardy titled The Google Industrial Complex. [...]

October 13th, 2006
at 9:47 am
Comment by: www.techtagg.com - See Tech Taggers view on this story!

We All Work for Google

That is the message from Quentin Hardy’s interesting article in the current issue of Forbes: The Google Industrial Complex. He makes a good case for it. “Every time you run a Google search, you make its brain more powerful…With every ad click com…

October 13th, 2006
at 11:22 am
Comment by: Paul Poutanen

“Google is charging ahead with their search engine. They continue to increase market percentages of the search engine market.” more at….

October 13th, 2006
at 11:30 am
Comment by: Why We All Work For Google « The Voyager…

[...] read more | digg story Filed under: Misc   |   [...]

October 13th, 2006
at 1:16 pm
Comment by: malkovitch

Google is the tycoon of the Web2.0

October 17th, 2006
at 12:07 am
Comment by: Why We All Work For Google » Kokyunage News » The world is learning.

[...] “Every time you run a Google search, you make its brain more powerful”read more | digg story Related Articles: Trends of Google’s Disruptive Behavior: Some Food For ThoughtThe internet is abuzz. Google is being disruptive! Google is changing the way business is done! Microsoft, eBay, and…Google Opens Block-Long Office in N.Y.It’s so big, you won’t even need Google Maps to find it. Internet search engine Google Inc. has a new…Google to open Shanghai R&D centerShanghai will be home to Google Inc’s third Chinese-based research and development center, the online search giant announced yesterday. The…Little Google deals hint at big strategyWhen Google quietly bought a software shop called Android a year ago, neither the suitor nor the quarry revealed much…Google to create largest U.S. solar-powered campusGoogle Inc. plans a solar-powered electricity system at its Silicon Valley headquarters that will rank as the largest U.S. solar-powered… [...]

October 18th, 2006
at 9:59 am
Comment by: EveryDigg » Blog Archive » Why We All Work For Google

[...] “Every time you run a Google search, you make its brain more powerful"read more | digg story [...]

June 23rd, 2008
at 10:40 pm
Comment by: blog do Zé»Blog Archive » Forbes publica o que já sabíamos aquí. Marketing do Google: Trabalhe para nós, de graça

[...] A revista Forbes, e o site Programmable Web, acabam de publicar um artigo na mesma linha. Essencialmente falam das novas plataformas e API’s Google, mas a idéia principal é a mesma : tudo no Google é feito para que eles trabalhem uma só vez, e o cliente final(você) preencha o resto do trabalho com seus dados no Orkut, infinitos perfís de uso e dados pessoas nos emails no Gmail, bilhões de páginas Web que alimentam o sistema de buscas google.com e por aí vai. [...]

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ProgrammableWeb
APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.