It is not primarily about APIs and mashups, but Amazon has once again upped the web-as-platform ante, this time with yesterday’s announcement of EC2: Elastic Compute Cloud. What is it? A form of on-demand utility computing that enables fast, cost-effective provisioning of services via virtual server instances you setup on Amazon’s infrastructure. This provides scalability that can be activated in minutes.
Some quick details:
The ProgrammableWeb API database now has an Amazon EC2 entry.
For more on the EC2 announcement see also the Amazon Web Services blog, Phil Wainewright who compares it to Sun’s flawed utility vision, Dan Farber’s ZDNet Report, this quick screencast from Jon Udell, and TechCrunch.
Speaking of Amazon being ahead of the curve: Alex Iskold recently wrote about Amazon’s strategy in this Web 2.0 Journal report as well as in his Web Platform primer at Richard MacManus’ Read/Write Web.