Maps Mashups as Fools Gold

John Musser, July 7th, 2006

GoogleMapsPhil Wainewright over at ZDNet makes some very good arguments about the challenges of enterprise mashups in his post Google Maps, the fool’s gold of mashups. He begins by noting that nearly two-thirds of the 800+ mashups here are maps mashups and their ubiquity comes from more than their ease of implementation and visual appeal, it comes from the predictability of the data format.

Why does this matter? Because as anyone who has worked in an enterprise IT environment knows (myself included), representation in corporate data is a “semantic minefield”. How a Product or Order or Employee is structurally defined varies from department to department, company to company.

As Phil notes — not nearly as neatly defined as latitude and longitude.

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2 Responses to “Maps Mashups as Fools Gold”

July 7th, 2006
at 9:29 am
Comment by: Bryan Zug

Seems that this is the same reason why iCal is taking of as a semantic standard of sorts — lately I’ve been thinking that if there were something open like that for project management data, we might see some powerful developments along the lines of distributed business collaboration.

Or at least I could roll the sort of cohesive GTD system I long for ;)

July 8th, 2006
at 12:54 am
Comment by: John Musser

Good point. And, I like that notion on the GTD side. There was a discussion at the last Seattle MindCamp about GTD tools, and the bottom line was there was no off-the-shelf solution. So “roll your own” is right…

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John Musser
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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.