Just a quick pointer to a fun writeup by Jenny Shank about her husband Julien’s experiences of creating and publicizing the very good mashup WeatherMole. The second segment of the story is a great account of the cycle of publicity that many mashups hope for.
Jenny correctly guessed that early on I had noticed the mashup bookmarked on del.icio.us, added it to the mashup listings page here, and gave it an initial rating of five stars (btw, since readers can vote on any mashup listed at ProgrammableWeb the rating changes over time, but for this mashup it’s still five stars). That was the first uptick in traffic. Then Mike Pegg over at Google Maps Mania picked it up which ultimately lead to it getting dugg and things were good. Nice story.