In Online growth maps a future, reporter reporter Lara Sinclair at The Australian takes a look at mashups from a down-under perspective.
Microsoft, Google and Yahoo have all released mapping tools for markets such as the US, but developers have had limited access to the tools needed to build mashups in Australia.
That will change in the next three months when directories business Sensis, which owns the popular Whereis.com mapping site, will open up its technology for consumer use.
Google is rumoured to be mapping Australia for completion by the middle of the year, while Ninemsn has released a beta version of its local search site MyLocal.ninemsn.com.au utilising Microsoft’s map content.
Web mashups got their start here in the US but the rest of the world is starting to catch-up. What are the clues? Take press coverage for one. There’s been a couple of good international stories on mashups the past few weeks, including these two:
Given that most mashups are still focused on maps, one of the limiting factors has been availability of API accessible non-US maps from the major internet companies. Once the major mapping engines have more comprehensive and detailed global map coverage the rate of mashup adoption will likely follow (the Tagesanzeiger even notes the sites like Search.ch, the Swiss search engine, do not have nor plan APIs).
I have to say that although there has been good press coverage referencing ProgrammableWeb, one of the biggest traffic gains this site has seen came from the Der Spiegel article. There is definitely a global mashup audience.
One other side note: since my German reading skills are not very good, to really translate either of those two stories I needed a little help so I fed them into AltaVista’s Bable Fish. I see machine translation is getting better but isn’t quite 100%, as here is the opening paragraph from the Tagesanzeiger story:
Man nehme frische Daten bestehender Websites, vermenge sie geschickt und richte alles auf der eigenen Website hübsch an – fertig ist der Mashup.
And here is what I got back:
One takes fresh data of existing Websites, blends her skillfully and arranges everything on the own Website prettily - the Mashup is finished.
May not be exactly as written but has a certain charm to it.
Version 2 of ProgrammableWeb.com is now live. What’s new? Just about all of it, every page is different. Perhaps the biggest change is the addition of 3 “dashboards” which now serve as the site’s main hubs.
Other updates include:
Lots of other updates, more on those later. In the meantime checkout the new site. Feedback always welcome.
As announced on their blog yesterday, the Google Calendar API is officially released.
The API uses their new GData, Google data API model — an XML over HTTP REST-style approach that supports RSS and Atom syndication formats. Their edit model for creating, modifying and deleting events is based on the Atom Publishing Protocol. Any language can be used to access the service but Google does provide Java and C# libraries.
DeWitt Clinton has some interesting observations about the API, including Google’s Account Authentication for Installed Applications and the Account Authentication Proxy for Web Applications, expected later this month.
Elinor Mills from CNET yesterday delivered a good report on the state of mashup business models, or in this case, lack thereof: Mashups for fun–and Profit?. A few of the highlights:
There are good quotes with some mashup developers and smart folks like Peter Rip, who raised similarly valid questions back at Mashup Camp, Mike Pegg at Google Maps Mania, and representatives from Google and Microsoft.
There’s a minor tiff brewing over Google’s pending changes to their AdWords API. The API facilitates creation of tools for interfacing with their popular advertising program and is used primarily by advertising and marketing agencies.
The changes, scheduled to be activated on July 1st, were announced on the AdWords blog. WebProNews gives a good overview of the changes. Focusing more on the controversial aspects is Heise Online:
But, as noted in the AdWords blog, at the same time these changes potentially open the door for other commercial applications:
And so the search for the most appropriate business models for APIs continues…
Forbes ran an interesting article by Rachel Rosmarin yesterday entitled Making Money From Online Maps. A few interesting tidbits from the story:
Also, check out this excellent comparison of mapping tools by Frank Gruber over at TechCrunch.
On a somewhat related note: social/personal atlas startup Platial is doing some PR about their uptake to 200K Places and 2500 maps in their first four months. Of course there are plenty more at Wayfaring, CommunityWalk and MapBuilder.net.
In one more little use of Google Maps by the publishing industry, the Daily News in Bowling Green Kentucky has begun using them for yard sale mashups.
And what does the paper get out of it besides a little PR? Actually, a few extra bucks: they up-sell customers who ordinarily get one day classified ads with a special where if they buy the second day, they get their yard sale pinned on the map. Which apparently most customers are now signing-up for.
According to a report in Editor & Publisher, the paper’s editor Mark Van Patten had used tools and expertise from the folks at MapBuilder.net to create the maps.
This week’s launch of Google Calendar has raised some interesting discussion about how ‘nice it will be’ when they offer an API for it. Charlene Li at Forrester discussed this and Dare Obasanjo followed-up with good points as well.
In looking here, there are currently five APIs tagged with ‘events’, the closest tag to ‘calendaring’ here at the moment. Most of these are indeed events-focused, but the API from social calendar service 30 Boxes is there as well:
http://www.programmableweb.com/apitag/events
Given this flurry of activity in the calendaring space, I suspect this list will grow before long.
The one-upsmanship in the mapping space continues as Yahoo! has just released v3 of their mapping products and their map APIs. On the mapping product side some slick new features including:
Their APIs have been updated to support the new features. More at their Developer Center.