Mashup Business Models

John Musser, March 16th, 2006

Richard MacManusIn a well-written summary, Richard MacManus outlines a set of possible mashup business models including: advertising, lead generation and affiliate programs, transactional mashups, as well as noting other potential models of subscriptions, pay-per-transaction, premium services, charging business not individuals. He notes that for most part these remain to be proven in any significant way.

For more ideas on mashup business models see these discussion notes from last month’s excellent Mashup Camp.

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.